This video demos the UI that I designed for the i.TV product. At the time the goal of the app was to be a one stop shop for everything related to discovering what to watch, learning more about what you were watching, interacting through reviews and comments, and controlling your DVR or set-top-box from your iPhone. It was a huge undertaking, and took months of work on screen after screen. The bottom line was users loved it, and we had upwards of 3 million users at it’s peak.
I produced this video as a bit of an afterthought to promote the launch of the i.TV 2.0 redesign. I’m pretty happy by the amount of work I was able to do in such a short amount of time.