On Now is a project where a group of my coworkers came together and asked the question, “forgetting all the past, what kind of channel guide would I want on my phone.” This was an outgrowth of that. We wanted to have previews of what was on each channel at that moment to help you decide what to watch. I designed the interface, and some rockstar developers were able to pull it off, with reasonable load times and manageable server loads. The first time I saw it working I was blown away how awesome of a guide it was.
Apple felt the same way, so they asked me to come to their campus and get an early preview of the Apple Watch and see if we could explore extending the app to the watch. In the end it was a great experience, taking the concept of mobile first to a whole new level.