Devin LuBean

Product Design Leader

Nintendo TVii

Nintendo was a wonderful partner to work with on Nintendo TVii. It spanned a couple years with multiple iterations.  Nintendo TVii was built for the WiiU and featured as one of the main apps on the home menu.  The technical limitations laid out by Nintendo forced me and the rest of the product team to work very hard to execute a functional and fast UX as well as a beautiful one. 

As Nintendo requested the app started out as a very feature rich second screen experience and remote control, it often led to the confusion of the user.  I and the rest of the product team wanted to bring simplicity and focus.  With detailed tracking and several focus group studies we worked with Nintendo to follow that path.  I was the primary UX and visual designer for Nintendo TVii.